Communication isa representation of thought. All ideas, emotions, and motivations are expressed through communication. Whether by means of vocally expressing an idea or writing a message,
communication is how humans relate to each other. By today’s standards, past methods of disseminating information are antiquated. With the advent of the internet, though, the means by which humans communicateand disseminate information has evolved.
In the recent past, information via letters,phone calls, or mass communication was delayed by hours, days, and even weeks. For instance, the primary source of information for the public was news on one of the Big Three networks (ABC, NBC, and CBS). This method of disseminating information required reporters to actually visit the site where the event happened, which delayed receiving this information.Furthermore, sometimes a considerable amount of time passed between when an event happened and when it was actually reported because of the logistics involved in sending a crew to report the news. Forget getting news about the world in a timely way, if a person wanted to send a message to a friend or family member, or if they needed to transact business through snail mail, they would have to mail it through their local post office while hoping that it arrived on time. Depending on the locationthat the letter or package was being mailed to, items could take as long as three weeks to arrive, and if the item wastime-sensitive, customers paid extra costs to ship it quickly. Also, do not forget about those rotary dial phones and the long-distance charges that were applied if one called someone in another state or country – very expensive to say the least. To say the way that humans communicate today has evolved is an understatement.
In recent times, communication has evolved drastically. On the individual level, humans have seen telephone technology progress to the point where beepers and large mobile phones of the past have advanced to pocket-sizedcellphones that can make major financial purchases and that allow consumers to communicate with other people around the world.For consumers, technology has made communication effortless for a few more reasons:
- Advanced cellphone and computer technologies have made purchasing these products accessible to the consumer as the competition among businesses to sell technology and demand from the consumer reduces the cost.
- The growth of social media and online outlets have allowed people with common interests to communicate with one another effortlessly. Only a reliable internet connection and access to a computer/phone are needed.
- Consumers, more importantly, have access to large amounts of information, and information that is timely. Within minutes of an event, users can go online to any media outlet for information. Also, an abundance of information on the internet on any topic is available to users, so much so that a person could research a topic, and within minutes, retrieve articles.
- The quality and variety of services available to consumers has also impacted the way in which humans communicate. Whether connecting through a landline (high speed) or using Wi-Fi, the delivery of internet services to consumers allows for users to download information and access sites quickly.
All of these technological changes have impacted communications between, and among, humans.
More significantly, though,mass media has adapted to new and changing technologies. News media outlets have been able to take advantage of social media sites where consumers go for information to inform viewers and readers. Additionally, news programs that only served to inform viewers of events happening in their world now also offer commentary from respected experts and analysts. Advertising and marketing communication methods have also adapted to changing technologies. In the past, much of advertising was through print ads. Today, advertising and marketing campaigns rely on native ads, “sticky ads,” email marketing campaigns, and big data (analysis of large amounts of information) to name a few to sell products.
More significantly, technological advances in communicationshave changed the way that colleges and universities prepare students to work with media. Now, aproliferation of universities around the country offercommunications degrees focusing on new media and on preparing students for fields within advertising, marketing, communications, and public relations. For example, USC offers a degree in communications that prepares students to work as professionals in thisfast-paced environment.
Technology has made life so much more convenient. Everything and anything in the current human condition has been impacted by technology, including communication. These advances have made improvements in the quality and quantity of the types of interactions that people have, so much so that conversations and business transactions that in the past would be delayed are taken care of in a matter of minutes.